The ART+TECH Report continues its exploration of the dynamic interface between art, market, and technology, driven by an independent initiative founded by four Berlin art market actors: Kerstin Gold, Kristina Leipold, Johanna Neuschäffer, and Anne Schwanz. With a shared passion for envisioning future-proof scenarios for the art ecosystem, we embarked on this journey in May 2020 with a concrete intention - to shed light on the profound influence of digitization on a market that has long operated in traditional ways.
In this latest edition, the ART+TECH Report | Digital Art Coll3cting, we take a step forward by exploring the rapidly evolving world of web3 and its impact on the art market. As technology and blockchain revolutionize the way art is created, owned, and experienced, we delve here deep into the buying patterns and collecting motivations of art enthusiasts and Digital Art collectors.
The second edition, ART+TECH Report | art NFT Collecting (published in April 2022) set out to examine buying patterns and collecting motivations of art NFT collectors in order to identify important market opportunities and provide sellers with recommendations for their own successful future in the digital art market. The first edition, the ART+TECH Report | Collectors Edition (published in April 2021), embraced the momentum of the general digitization push due to the pandemic and surveyed and analysed the art collectors’ behaviour and expectations when buying traditional art online.
Kerstin Gold is a Berlin-based strategy consultant for the art ecosystem. She advises art market entrepreneurs on digital transformation and business model innovation and serves as a start-up advisor for art+tech and art NFT ventures. Kerstin's expertise extends to speaking engagements at the intersection of art and technology, and heading the Berlin chapter of Women in Blockchain Talks. She is a co-founder and author of the ART+TECH Report.
Kristina Leipold is Managing Director at Berlin-based LAS Art Foundation, a non-profit art foundation operating at the intersection of art, new technologies and science. Possessing profound expertise in cultural management, she actively participates on various boards, serves as a lecturer, and engages as a speaker. She is a co-founder of the research initiative ART+TECH Report.
Johanna Neuschäffer is co-founder of the gallery OFFICE IMPART - a multi-dimensional space and platform for contemporary art. The gallery develops online and offline exhibitions, showcasing artist of our time. With over 15 years experience in the art market she is an expert and analyst of its continuous transformation. She co-founded the research initiative ART+TECH Report.
Anne Schwanz is co-founder of the gallery OFFICE IMPART - a multi-dimensional space and platform for contemporary art. The gallery develops online and offline exhibitions, showcasing artist of our time. With over 15 years experience in the art market she is an expert and analyst of its continuous transformation. She co-founded the research initiative ART+TECH Report.
For further questions regarding the present ART+TECH Report | Digital Art Coll3cting - Edition, feel free to contact us any time.