ABOUT

The ART+TECH Report investigates and illuminates the interface between art, market and technology.

The ART+TECH Report is an independent initiative by Kerstin Gold, Kristina Leipold, Johanna Neuschäffer and Anne Schwanz - four Berlin art market actors with different functions, who share a strong interest in future-proof scenarios for the art ecosystem. The initiative was founded in May 2020 with the concrete intention to shed light on the influence that digitization has on a market that still operates very traditionally.

In the current Collector’s Edition, art collectors in particular get to have their say and share their experiences and needs as customers and online users. At the end of December 2020, 380 international collectors were asked in an online survey about their personal experiences when buying art online in 2020 and how they would like to buy art online in the future.

Understanding the less considered collector's and online buyer's perspective enables sellers to identify important opportunities and acquire design recommendations for their own successful future in the digital art market.

Initiators and authors of the ART+TECH Report | Collectors Edition

Johanna Neuschäffer
Johanna Neuschäffer is co-founder of the OFFICE IMPART gallery. In addition, the two founders see themselves as co-thinkers of an art market that is changing due to digitalization. This includes observing and analyzing the market and developing new mediation formats such as the talk festival Good To Talk or the gallery platform BerlinViews. She co-founded the research initiative ART+TECH Report 2020.
‍
Kristina Leipold
Kristina Leipold works as Commercial Director for the Berlin art institution and platform Light Art Space (LAS). As a lecturer and consultant for the creative industries, her focus is on cultural management and digital media. She started Artpreneur.io together with Kerstin Gold and is co-founder of the research initiative ART+TECH Report 2020.
‍



‍
Anne Schwanz
Anne Schwanz is co-founder of the OFFICE IMPART gallery. In addition, the two founders see themselves as co-thinkers of an art market that is changing due to digitalization. This includes observing and analyzing the market and developing new mediation formats such as the talk festival Good To Talk or the gallery platform BerlinViews. She co-founded the research initiative ART+TECH Report 2020.
‍
Kerstin Gold
Kerstin Gold is a Berlin-based independent strategy consultant for the art ecosystem. She advises commercial galleries, museums, foundations, start-ups, and market entrepreneurs on digital transformation and business design. Kerstin Gold is co-founder of Artpreneur.io, a think tank at the intersection of art+tech+business and co-founder of the research initiative ART+TECH Report 2020.
‍
www.arttechreport.comE-Mail: info@arttechreport.comLinkedInInstagram

We thank you for the great cooperation and incredible support:  
MoreSleep (Web Design), Fabian Wiktor (Business Intelligence), Philip Borchardt (Logo Development), Dina Wagasowa (Diagram and Report Design), Merlin Carter (English Translation), Alexandra Teitge (German Proofreading), Luke Marshall Johnson (Photos), Matthias Schwanz, Georg Neuschäffer, Robert Müller and Simon Walter.