The ART+TECH Report investigates and illuminates the interface between art, market and technology.
The ART+TECH Report is an independent initiative by Kerstin Gold, Kristina Leipold, Johanna Neuschäffer and Anne Schwanz - four Berlin art market actors with different functions, who share a strong interest in future-proof scenarios for the art ecosystem. The initiative was founded in May 2020 with the concrete intention to shed light on the influence that digitization has on a market that still operates very traditionally.
In the current Collector’s Edition, art collectors in particular get to have their say and share their experiences and needs as customers and online users. At the end of December 2020, 380 international collectors were asked in an online survey about their personal experiences when buying art online in 2020 and how they would like to buy art online in the future.
Understanding the less considered collector's and online buyer's perspective enables sellers to identify important opportunities and acquire design recommendations for their own successful future in the digital art market.
We thank you for the great cooperation and incredible support:
MoreSleep (Web Design), Fabian Wiktor (Business Intelligence), Philip Borchardt (Logo Development), Dina Wagasowa (Diagram and Report Design), Merlin Carter (English Translation), Alexandra Teitge (German Proofreading), Luke Marshall Johnson (Photos), Matthias Schwanz, Georg Neuschäffer, Robert Müller and Simon Walter.