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The ART+TECH Report investigates and illuminates the interface between art, market and technology. 
The ART+TECH Report is an independent initiative by Kerstin Gold, Kristina Leipold, Johanna Neuschäffer and Anne Schwanz - four Berlin art market actors with different functions, who share a strong interest in future-proof scenarios for the art ecosystem. The initiative was founded in May 2020 with the concrete intention to shed light on the influence that digitization has on a market that still operates very traditionally.

The current ART+TECH Report | art NFT Collecting is the initiative’s second edition and expands the research focus to include current developments in the art market. It sets out to examine buying patterns and collecting motivations of art NFT collectors in order to identify important market opportunities and provide sellers with recommendations for their own successful future in the digital art market. The first edition, the ART+TECH Report | Collectors Edition (link), published in April 2021, embraced the momentum of the general digitization push due to the pandemic and surveyed and analysed the art collectors’ behaviour and expectations when buying traditional art online.

Co-Founders ART+TECH Report

Johanna Neuschäffer
Johanna Neuschäffer is co-founder of OFFICE IMPART, a multi-dimensional space and platform for contemporary art. The two galerists are experts for and on a changing art world. They develop exhibitions on- and offline, with classically produced and digital works. The typical question whether we are a gallery, they therefore basically answer with: “Yes, too!“. She co-founded the research initiative ART+TECH Report.
Kristina Leipold
Kristina Leipold works as Commercial Director for the Berlin art foundation Light Art Space (LAS). As a lecturer and consultant for the creative industries, her focus is on cultural management and digital media. She started Artpreneur.io together with Kerstin Gold and is co-founder of the research initiative ART+TECH Report.
Anne Schwanz
Anne Schwanz is co-founder of OFFICE IMPART, a multi-dimensional space and platform for contemporary art. The two galerists are experts for and on a changing art world. They develop exhibitions on- and offline, with classically produced and digital works. The typical question whether we are a gallery, they therefore basically answer with: “Yes, too!“. She co-founded the research initiative ART+TECH Report.
Kerstin Gold
Kerstin Gold is a Berlin-based strategy consultant for the art ecosystem. She advises commercial galleries, museums, foundations and art market entrepreneurs on digital transformation and business model innovation and serves as an art+tech start-up advisor. Kerstin Gold is co-founder of Artpreneur.io, a think tank at the intersection of art+tech+business and co-founder of the research initiative ART+TECH Report.

For further questions regarding  the present ART+TECH Report| art NFT Collecting edition, feel  free to contact us any time.